Filme 2025

WE´LL NEVER QUIT

Country, Year

SWE 2025

Length

58 min

Language

Swedish, English

Director

John Lundberg

Script

Ylva Hulten, John Lundberg

Production

Ylva Hulten

Cast

Johan Olofsson, Ingemar Backman, Jacob Söderqvist

Location

Sweden

We’ll Never Stop is the untold story of snowboarding’s meteoric rise—from an underground passion to a multimillion-dollar industry that redefined extreme sports and youth culture in just a few short years. Through the eyes of three iconic riders—Johan Olofsson, Ingemar Backman, and Jacob Söderqvist—The documentary captures the adrenaline, triumphs, and the inevitable highs and lows of pursuing a life driven by passion.

With raw archival footage and deeply personal interviews, we relive the glory days of these superstars as they traveled the world, revolutionized the sport, and cashed in on snowboarding’s golden era. But when the hype died down, reality hit hard. Returning home, they took up jobs in the mines or bet everything at poker tables.